Middagsfrid is a Swedish company working with home delivery of groceries.
Now, they see the potential in Norway under the name
www.matenerklar.no For now, the company has established operation in Oslo, where the population is the greatest. The interest in this service is significant in Norway, and the company now wants to expand further.
The next goal is to establish in more cities in Norway, such as Bergen and Trondheim. Recently there were also establishments in Germany and in Denmark.
In the current situation, the company is focusing on markets similar to Sweden. Middagsfrids CEO Kicki Theander says in a press release:
- It has been shown that there is great interest in our concept on markets similar to Sweden. In addition, our focus on avoiding foods with additives and climate-smart menus is right in time. That is why we take the opportunity to establish ourselves on new markets at a fairly early stage.
The company has received good response in Sweden from the beginning and therefore sees the potential with an expansion. The growth has been high as well as the demand. In 2009 , the turnover was 69 million SEK.
Cecilia Helland