Develop your business and grow on other markets. These are two winning concepts that lead to success. Several Swedish companies have tackled these concepts through the years which have led to the success they have today.
H&M is one successful company. H&M is currently active in 35 countries, but the hope for the future is to be established in every single country.
Today, Germany is the country where the turnover is the greatest, and although the world currently faces a recession, the company continues to grow.
This year the plan is 240 new stores and the focus will be on Italy, China and France. In addition, South Korea and Israel are new markets with great potential and demand.
Courage is half the victory. While many companies hold back, other invests heavily in order to stand strong when the recession is over.
You have to find different opportunities and different concepts that can increase profits.
H&M has chosen to create “Home”, which now only exists in one place in Sweden. Here, they sell bedding, table cloths and other materials for the home at reasonable prices.
This is a concept more companies should emulate - to develop the areas of sales within the company.
The biggest challenge the company faces is to maintain the corporate culture and continue to be creative.
If you want to save money on labor, the best advice is to recruit staff locally and allow the new employees to train in various offices and stores that the company already has established.
Cecilia Helland